What will stylish men be wearing in spring 2026? Brioni claims Italian elegance that "breathes"

When Brioni organized the first-ever fashion show exclusively for men at the Palazzo Pitti in Florence in 1952 , it was immediately clear that the brand's designers saw men's tailoring on a completely different level than was perceived at the time.

After more than 70 years, the Roman fashion house still boasts the same impeccable craftsmanship, offering a unique fashion experience. For the new spring/summer 2026 collection, Norbert Stumpfl, the brand's current creative director , has ensured it is timeless and modern, yet still maintains the same effortless style that Brioni has developed over the decades.

Quiet luxury from the last century

At the Roman fashion house Brioni, time seems to have stood still. You can still order a custom-made suit, handcrafted by master tailors in a 30-hour process. Precision, innovation, and high-quality materials still prevail in the luxury fashion market, and Brioni has all these elements that are worth their weight in gold today.

Brioni for spring and summer 2026 - with a view of the Italian landscape

The brand defines the new season with a lightness and fluidity that make the fabrics appear to literally breathe on the silhouette. They are airy, subtle, and always flattering, regardless of the movement. They allow you to build a wardrobe that seamlessly transitions from day to night .

The spring/summer 2026 collection's color palette seamlessly evokes the Italian landscape, dominated by earthy tones. From timeless beiges and sandy tones, to warmer , sunnier hues , reflecting warm greens and crimson reds. For color balance, Brioni complements the collection with muted pink and light blue , while also maintaining a classic palette reserved for evening settings.

The most important piece in the wardrobe is the Soffio jacket, which can be seen in both a classic version and a double-fabric version, further emphasizing the brand's message of "breathable" clothing. It's no coincidence that Soffio means "breath" in Italian, referring to Brioni's technique of separating fabrics into layers. The brand also avoids lining, structural inserts, or stiffeners in its designs, giving the impression of softness and natural movement.

When the Navy Takes a Deep Breath

In the new season , the Brioni collection breathes a little more slowly, without changing its DNA. Stumpfl presents more fitted silhouettes that lose some of their formality, but their cuts are so well-thought-out that they can still be interpreted as very elegant. This approach makes them more versatile, suitable for both everyday and evening outfits. The designer blurs boundaries, goes beyond the box, and aims to meet "halfway," refusing to allow his designs to be pigeonholed.

The brand's philosophy is also maintained in other pieces, which present "heavy textures" with exceptional subtlety. At Brioni, knit sweaters, denim elements, and leather look incredibly soft and delicate.

Brioni's spring/summer wardrobe is complemented by sandals, moccasins, and loafers, all in the same light style. Brioni also offers a collection designed for outdoor wear, which perfectly matches the weather, looking great in both sunshine and rain.

The Brioni brand, which originated in the Roman school of tailoring, elegant and refined, with a distinct structure, today takes on an even softer and more relaxed feel. Form remains important, but it doesn't overwhelm. The clothes "breathe" with the body, not against it. Phenomenal.